Fundraising for a Cause? Look into Peer Fundraising

first_imgFundraising for a Cause? Look into Peer FundraisingPeer fundraising, also called peer to peer fundraising, has become a popular way to raise money, but it is also exceptionally useful for spreading the word about your cause. In addition to meeting your nonprofit fundraising goals, you also gain new supporters.How Peer Fundraising WorksYour existing supporters become your first line of outreach in a peer fundraising campaign. As with any fundraiser, you begin with your plan. Then, instead of just sending out your appeal, you also send out a request to forward your information, share on social media, etc. to your supporters’ own personal networks. With minimal effort, you are able to turn your supporters into advocates for your cause and have them help raise the money your organization needs.Keep It SimpleBecause you are so passionate about your cause, your organization, and fundraising, it can be tempting to provide your supporters with too much information. Your supporters can get easily overwhelmed if they feel like they are being asked to do anything that’s too involved. Therefore, ensure your peer fundraising materials are more simplified than what you might present otherwise.You still need to make a strong case, and nothing does that better than engaging stories. Make it clear with your heading that it is a story, and use a layout that indicates a quick read, as opposed to an academic presentation of the “facts,” so that people will be drawn in and not be afraid they don’t have the time to read it now.Peer Fundraising Is an Online EndeavorInclude links to your donation page wherever it’s appropriate. If your organization gains a supporter, but she can’t figure out how to contribute, then the effort was wasted. Your supporters know that they are asking for money and their friends recognize the technique by now.Taking advantage of peer fundraising has enabled even very small nonprofit fundraising efforts to reach huge numbers of people. Don’t be afraid to get your feet wet in this new, and fun, approach!Network for Good has a blog with more free information on how to be successful at nonprofit fundraising. We also have specialists available to discuss how we can help you get the most out of your peer fundraising efforts. Call us today at 1-855-229-1694 to learn more!last_img

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