Fundraising Tips for Nonprofits Using Online Donations

first_imgOnline donations have made fundraising better in many ways. Electronic giving is much easier to track and record, and it can also be simpler to get in the first place. When a donor is moved to act by an email or social media message, all they have to do is click on the donate button and fill in the amount they wish to give.It’s instant and so much easier for them than finding a checkbook, writing a check, then searching for a stamp, etc. — and that’s if you’ve already provided a business return envelope that’s pre-addressed. Finding an envelope and writing an address doesn’t sound like much effort, but it really does cause donors to put off sending in charitable contributions. And procrastination often leads to missed donations simply because people forget or miss the end of a specific campaign. An email fundraising campaign removes all the paper-related hurdles.Include Email Campaigns in Your Nonprofit Fundraising PlansEmail allows you to ask for donations repeatedly without being offensive – if you do it right. Design your email campaign to include a series of emails that all tie together but that each says something different. Here’s an example of how a series might go.Day 1: Celebratory kickoff announcement with an enthusiastic ask and a link to your fundraising website.Day 3: Case study demonstrating how vital your cause is, along with specific information on how much you want to raise and how the money will be used — and remember every email is going to ask your readers to donate and prominently display your link for making online donations.Day 7: Update on how the fundraising is going, reiteration of the goal, and a success story with quotes from someone who has been helped by the kind of project you are doing.Day 10: Thank you note to all who have given so far, from an executive or celebrity spokesperson, reiterating the benefits of achieving your goal.Day 13: Last-chance notice informing people that the campaign is coming to a close, so if they haven’t made a donation, they must do so immediately.You may be able to do more depending on the length of your campaign. This gives you an idea of how to get the word out without being too redundant. Each email includes unique content and shares something different.Mirror Your Email Campaign in Social MediaDuring a campaign, post your social media content on a similar schedule with abbreviated versions of the same messages found in your emails. If you have stories to share that are too long to include in a social post, put them on your fundraising website and include a link to them in a post that directs readers there. And of course ask everyone to share your posts!In essence, you set up your fundraising website, design your campaign, and share your message through email and social media. Use pictures and tell stories, just like you would in a print campaign. That’s the gist of a successful plan, and it makes managing donations a simple process for both you and your donors.Network for Good has a blog with more free information on how to be successful at nonprofit fundraising. We also have specialists available to discuss how we can help you get the most out of your fundraising efforts, so contact us today or call 1-888-284-7978 x1.last_img

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