What’s the state of your online giving?

first_imgIn our latest Network for Good video clip, I share some key points about the state of online giving. Online donations continue to grow at a faster clip than overall giving as more of our communication and actions go online. As digital natives come into their own and as we see peer fundraising, mobile giving, and events like giving days become nonprofit staples, we expect online giving rates to climb more quickly. To make the most of digitally-minded donors, your online fundraising strategy needs to adhere to these core tenets:Online giving can’t be siloed. Your online fundraising efforts should be tied to your overall fundraising strategy, and integrated with your offline marketing outreach. Make sure your website, email, and social media messages match your direct mail appeals. Your donors’ conversation with you will span more than one channel. Many offline donors will still go online to learn more about you and read about the impact a gift could have. Online giving must be easy. The beauty of technology is that it can make things easier, faster, and more fun. Your donation experience should work to remove any barriers that might prevent someone from giving. Remember: the fewer steps and clicks it takes someone to complete a donation, the more likely they are to give.Online giving should encourage more gifts. In addition to making it easy to give, your donation experience should inspire donors to give more. By offering a compelling story, suggested donation amounts, and recurring giving options, you can increase your overall fundraising totals as well as your average online gift. Need to boost your fundraising results? These resources will help you think through your online strategy:Understand online fundraising patterns by reviewing the Digital Giving Index.Check to see how your online donation experience stacks up with the Donation Page Grader.Learn how to attract more donors with your website, through email, and via mobile and social in our Online Fundraising Survival Guide.Sign up for a free demo of Network for Good’s fundraising software. Our team will give you a full tour and answer your questions about which tools are right for your campaigns.How are you integrating online fundraising at your organization? Chime in below to share your tips and challenges with your fellow readers.last_img

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