5 Ways to Use Stories to Increase Donations

first_imgThere are infinite ways to tell your nonprofit stories, but do you know which ones will lead to more donations? Check out these great tips shared in our free webinar, How to Use Content to Boost Your Donations. 2. Share stories on your blog.Blogging is a great way to grow your online presence, establish credibility, and increase your reach. You can highlight specific constituents, volunteers, staff, and board members—you can even let them write their own stories. Tying your blog to your website makes these testimonials, updates on upcoming events, and ongoing campaigns easy for visitors to access without receiving direct communication from you. 4. Turn donors into advocates with nurturing emails.Nurturing emails are a great way to consistently share your stories. Send welcome emails after a friend signs up for your blog, or deliver a series of emails to build anticipation once a guest signs up for an event. The goal is to familiarize people with your organization, explain how you’re being successful, describe what you want to accomplish, and share stories of successful fundraisers. Make what you’re doing human and relatable to inspire people to fundraise and advocate for your cause. 5. Revamp your annual report.After your annual report is published, do you know how many people are actually reading it? Chances are it’s not many! Because your annual report contains the proof, data, and impact of your mission, you should do everything possible to make people want to read it. Make it beautiful (forget endless columns of small black text), shareable (does it include great pictures and Twitter icons?), visual (do you have infographics and appealing charts to make your content easy to digest?), and accessible (is it easy to understand, and does it fit on your website?). Making your annual report more creative will encourage people to read it, share it, and donate in support of it!Want to learn more about how telling your stories can lead to better donor involvement and more money? Download the on-demand webinar presentation, How to Use Content to Boost Your Donations. 3. Tie donor actions to numbers.This might not sound like a story, but trust us, it is! Close the loop for your supporters by letting them know exactly what their donation will give someone else. Will it mean two pairs of shoes, a warm meal, an immunization? Donors love to know where their money is going and what impact they’re making on someone’s life. Including a visual makes the story of a donation more compelling to a potential donor. Many organizations are hesitant to make a video; it can be expensive, time consuming, and technical. But it can also be easy and inspiring. Connect with your viewers by telling them an easy-to-follow short story that centers on just one or two people. Focus on the quality of the story and engaging your viewer, not on making a super-high-quality video. Your supporters know you’re not Hollywood, so your video doesn’t need to be as technically savvy. 1. Tell personal stories through video. last_img

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