Music and culture as an opportunity for tourist promotion of Croatia

first_imgMembers of the most famous Chinese pop group from Shanghai SNH48 met with the President of the Croatian Chamber of Commerce Luka Burilović as part of his stay in Croatia on the occasion of recording the video.Namely, the teenage sensation SNH48, led by the popular singer Huang TingTing, recorded a video in Zagreb’s Upper and Lower Town and in the Trakošćan castle. Huang TingTing is one of the most influential musicians on Chinese social networks, followed by millions of followers from China, South Korea and the world.”Shooting the video in attractive locations in Zagreb and its surroundings will enable a great promotion of Croatia in the Far East. We expect further strengthening of promotion and cooperation with China after the opening of the office of the Croatian Tourist Board in September, within the Representation of the Croatian Chamber of Commerce in Shanghai, “said the President of the Croatian Chamber of Commerce. Luka Burilović. According to the readers of the Chinese edition of the American magazine Travel + Leisure, Croatia was declared the most desirable new European destination for Chinese tourists in 2018. This is confirmed by the figures of almost 200 Chinese tourists in Croatia. It is mostly made up of younger tourists between the ages of 25-44, who will be additionally encouraged by this video to visit Zagreb, but also the whole of Croatia.last_img

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