Julio Jones is unlike most other star receivers. He doesn’t scream at his quarterback or sulk or throw a tantrum when passes don’t come his way. He’s happy to share the wealth with his teammates. In short, he’s no diva.But if any NFL wide receiver has earned the right to complain on the sidelines, it’s Jones. The Falcons star hasn’t scored a touchdown this season — and in fact has underperformed his whole career when it comes to scoring. His touchdown rate has never come close to matching his outsized production everywhere else on the field. So maybe the Falcons — who have scored just 17 points in each of their past two games (both losses) heading into their Super Bowl rematch with the Patriots on Sunday — would actually benefit from Jones flipping a Gatorade cooler or two.Since 2014, Jones has been nothing short of unstoppable. He’s been the NFL’s most productive receiver when measured by yards per game, the second best in terms of receptions per game and the third best in yards per target.1Among all wide receivers and tight ends who have averaged at least 50 yards in at least 25 games since 2014. In those three-plus seasons, he’s averaging 104.8 yards but a ho-hum 0.4 touchdowns per game, which is roughly the same as less-heralded wideouts such as Allen Hurns, Emmanuel Sanders and Jordan Matthews. For an elite receiver, Jones is solidly middle-of-the-pack in touchdown production: Last Sunday, Atlanta lost to the Dolphins in the final minute when Ryan forced a pass in double coverage to second-year tight end Austin Hooper (36 career catches) instead of giving Jones a chance to make a play. The result was a game-ending interception at the Miami 6-yard line. While Jones said nothing, head coach Dan Quinn made it clear that he wasn’t pleased with bypassing his team’s best weapon.Atlanta’s strange unwillingness to use its best receiver has now spanned three offensive coordinators. When the current one, Steve Sarkisian, was handed the keys to the offense that in 2016 led the NFL in scoring, he saw one major area where the unit could improve.“Is there a way to get Julio more touches in the red zone and finding those matchups?” Sarkisian said at the time.The answer, apparently, is “no.”Check out our latest NFL predictions. The 51 receivers on the chart above average a scoring strike every 157.1 yards. Jones averages a TD for every 262 yards he accumulates, which is the third most extreme discrepancy in the sample.2Only Vincent Jackson and Willie Snead have Jones beat here, with 343.6 and 270 yards per touchdown respectively. The Dallas Cowboys’ Dez Bryant, meanwhile, leads all receivers in fewest yards per touchdown, 92.7, but that’s probably no accident: Bryant has long made it clear that he expects a big portion of the touchdown glory — or someone, possibly everyone, is going to hear about it.Jones’s scoring woes almost defy explanation. Receivers who thirst for touchdowns are generally undersized players who do their damage between the 20s. But Jones is one of the game’s largest targets at 6-foot-3, 220 pounds. He’s also one of the position’s best athletes, crushing his scouting combine in speed, jumping ability and agility. It’s tough to imagine a better receiver his size on the NFL boundaries when it comes to getting both feet down inbounds and defying gravity in the process. If an NFL quarterback were to design a perfect red-zone weapon in a lab, he would look a lot like Jones.Incredibly, Jones’s lack of scoring seems to be by design. His percentage of QB Matt Ryan’s targets drops steadily the closer Atlanta gets to the goal line: from 32.8 percent of passes when the Falcons are at least 80 yards from the end zone to just a little more than half that — 16.7 percent — when they’re in the red zone.
So why do so many of our digital magazines publish on the same schedule, with the same number of articles as their print counterparts? Using the same covers? Of course, they do because it’s easier to maintain identical schedules across mediums. To not design twice. To not test twice (or, at all).Unfortunately—from a medium-specific user experience point of view—it’s almost impossible to produce a digitally indigenous magazine beholden to those legacy constraints. Why? Not least because we use tablets and smartphones very differently than we use printed publications.The key here, for Mod, is the “indigenous magazine”—a product born exclusively for the mobile-digital platform, free of any print production and pricing frameworks. He goes on to highlight The Magazine, created by Marco Arment, as a perfect example of the digitally indigenous magazine. It’s short (four or five articles), it’s design is breezy and open, it’s file size is small, it’s cheap and easy to snack on.This all may be true, and there’s probably an audience for The Magazine and future brands just like it. But what’s wrong with publishing a tablet magazine that’s full of print magazine design and rich media content, that’s $4.99 for a single copy and might take all night to download to Apple’s Newsstand? Nothing, really, because there’s room in the market for the digitally indigenous magazine and the digital magazine that’s married, for good or bad, to its print namesake. I understand that with digital comes an expectation of disruption and re-invention. And not just an expectation, but actual disruption. But it’s also a world where all sorts of business models live and play.I don’t think Mod is necessarily saying all publishers need to drop their old-school, print-legacy-based digital magazines and start producing $2, 4-article, scrolling mini-apps. He does say though, that publishers are balking at producing products like these because they’re not based on a familiar model and they’re not likely to produce immediate and significant returns. Funnily enough, neither have the full-blown tablet magazines, for now. What will be interesting to see is how much the subcompact model informs or influences the sedan version of digital magazines—or simply rides next to it. An essay by Craig Mod has been making the rounds lately among media watchers. It’s a terrific read. Mod, a current independent writer and former Flipbook employee, touts what he’s calling the Subcompact Manifesto, which places a premium on a minimalist approach to digital publishing. His manifesto emerges out of one of the main criticisms ‘traditional’ publishers have received for their tablet magazines and apps: They’re unwieldy, hard to use, have too many bells and whistles and take up too much room. But most importantly, they’re tied to print production schedules, design and pricing. In other words, tablet editions are not exploiting the medium in the open, nimble, socially-forward way they could and/or should be.As Mod says:
Shraddha Kapoor and Prabhas in SaahoBollywood actress Shraddha Kapoor, who has done stunts in Tiger Shroff’s Baaghi, is gearing up to return in yet another action-packed avatar in Prabhas’ Saaho and the new posters offer a glimpse of her look.Shraddha Kapoor, who made her acting debut with Teen Patti in 2010, has starred in over 15 movies in the last 10 years. She has essayed a variety of roles in these movies and proved herself to be a versatile actress. She currently has three big-ticket projects like Saaho, Chhichhore and Street Dancer in her kitty.With Saaho inching closer to its release date, the makers have been teasing the viewers with a new poster every day. After tweeting a romantic poster, they have now shared a few action posters. “Breathtaking action like you’ve never seen before! Witness India’s biggest action thriller this August. #Saaho releasing worldwide on 30.08.2019,” UV Creations tweeted. Shraddha Kapoor’s action packed avatar in SaahoTwitterIn the latest posters, Shraddha Kapoor looks absolutely wondrous as she personifies the term ‘iron-willed’. Holding a gun in her hand which is firmly directed at the goons, she stuns in a simple black formal shirt, pants and boots. In another poster, she is seen shooting along with Prabhas at the baddies. The poster also has glass flying all over her in a deep blue-green background.This poster shows that Saaho is synonymous with high-end action and nerve-wracking plot. Shraddha, who is playing a cop in the film, looks as diverse as she is with her roles and seems to be nailing it. The poster already has fans going berserk over her new badass avatar.Saaho is a big-budget action film and sure is a movie to look out for! While Prabhas looks every bit of a fierce heartthrob, Shraddha is killing it with her oomph factor.