I’m going to be speaking at the DMA Non Profit Conference next week. If you’re a Washington, DC-area native or are coming into town for the conference, come say hello.The DMA has asked me to share these details on the conference: It’s a great opportunity to gain insights into what other organizations like yours are doing in the fundraising world. Topics will include better ways to integrate your fundraising channels, build donor loyalty and improve your fundraising results. I’ll be speaking about what technology can and can’t do for fundraising. And toast and butter.Technology has enormous potential, but it’s all in how we use it. Technology is at its essence a delivery system. That means what’s being delivered will determine how much good comes of it. Adam Gopnik, a favorite writer of mine, compares technology to toast: “Our thoughts are bigger than the things that deliver them… Toast, as every breakfaster knows, isn’t really about the quality of the bread or how it’s sliced or the toaster. For man cannot live by toast alone. It’s about the butter.” He means the content of our ideas—the butter—is more valuable than the delivery vehicle —the toast of technology— that carries them. I’ll be talking about toast, butter and how to use technology in a way that drives more dollars.More details here.
In addition to your ongoing fundraising, advocacy and communication activities, there are times throughout the year when you need to lead your members through a series of actions. Whether it’s communication-list building, hitting a fundraising target to support a new program or structure, or gathering support for a community initiative (to name a few possibilities), you’ll get the most bang for your buck by conducting a targeted fundraising campaign. We’ve put together a step by step guide to the outreach,tracking, follow-up and other activities necessary to reach your goals. Download the free guide: Fundraising Campaign in a Box
Dan Zarrella is one of my favorite thinkers on social media, because he mines massive amounts of data and bases his recommendations on hard science. This is relatively rare yet needed in the field of social media marketing, and so he’s well worth following.He recently analyzed 2.7 million tweets and concluded the following that people retweet when they are asked nicely as part of the original tweet. Conclusion? If you have something you want people to spread, ask them – with a pretty please.
How do you make sure you raise more through your fundraising event?This might sound painfully obvious, but it’s often overlooked by many nonprofits: Make sure to give attendees the option to give more at your event. Be appreciative of those who have purchased tickets and are attending your event, but recognize that a portion of your attendees will be ready and willing to do even more. Here are strategies for opening the door to more donations at your next event:Auctions & Raffles: Auctions, games, and raffles are popular ways to raise even more money. The best raffles and auctions feature items that tie back to your cause or reflect your community’s unique interests.Mobile Donations: Channel supporters’ good feelings into more gifts by reminding them that they can give on the spot via their mobile device. (Don’t have a mobile-friendly donation and events solution? Check out Network for Good’s affordable fundraising software.)Recurring Donations and Memberships: Create a “Donation Station” or membership kiosk that will help your loyal supporters set up a recurring gift or become members of your organization. Be sure to staff your booth to make this process personal, easy, and fun.Additional Gifts: Make it easy for attendees to not only register for tickets online, but to also give an additional donation.Illustrate Your Impact: When your donors feel like there is a real, tangible benefit as a result of their donation, they’ll be more likely to give again.Need an easy-to-use Fundraising Event and Ticketing tool? Schedule a personalized demo to learn how we can help you have your most successful event ever.
Fundraising ideas are always in demand for nonprofits, and the options are endless, but many of them cost a lot of money to produce. High-end fundraisers, like an annual gala, bring in the big donations, but they are a lot of work and can be very expensive to put on. Not everyone can participate in them, so you also need to have fundraisers that are more casual and easier to put on. Here are some ideas for low-cost, or free, fundraising events.Use What You’ve GotThe first step in free charity fundraising is to assess your resources. Take a look at what your organization already has that may be of use. If you have a building, look at your space — both inside and out — and see if you have a place you can use for an event. If the indoors is all office or clinic space, but you have a lawn, then consider an outdoor function. A couple of ideas to get you started thinking of possibilities might be:Build community by holding a small-town feeling event like a pancake breakfast or spaghetti supper. If you can get some “celebrity” chefs (the mayor, radio personalities, doctors, etc.), you can create a bigger draw.Support the arts by hosting an art show or sale. Use hallways as the gallery if you don’t have a room you can dedicate to the effort. You can sell pieces and charge a commission, encouraging sales by publicizing the fact that a certain percent of all sales goes to the charity. Of course, you can ask the artists to donate something for an auction too. Alternatively, you could just make it a show and ask local businesses to donate the prize money. Additional funds can be raised by selling ad space on a program or through sponsorships that you will publicize on flyers for the event. You also have the opportunity to make money from entry fees and guest admissions.Take Advantage of Fundraising WebsitesPhysical events are fun for guests and are a great way to give potential supporters a sense of connection with your organization, but more and more people are spending time online and developing personal networks there. Young people, especially, connect with others online and love to share what they are passionate about, so the Internet can be a great “place” for free fundraising.Auctions are great because the process is familiar; you get the donations, post details (pictures are vital!), and buyers make their offers and pay with online donations when it’s over. Don’t be afraid to think outside the box, though. Consider the popularity of the “ice bucket challenge” that came out of nowhere and spread virally.Every organization is different, so the opportunities are endless. Hopefully, these ideas have given you a starting point for planning some events of your own.Network for Good has a blog with more free information on nonprofit marketing, including how to set up an effective donation page, and how to be successful at nonprofit fundraising. We also have specialists available to discuss how we can help you get the most out of your fundraising efforts, so contact us today or call 1-888-284-7978 x1.
Kari Saratovsky: I’ve spent the better part of the past five years trying to understand the complexity of what is now the largest and most diverse generation in our history. When I finished reading the Playbook, I was thirsting to know even more, so I asked to interview superstar author Kari Saratovsky. With refreshing practicality, Nancy Schwartz rolls up her sleeves to help nonprofits develop and implement strategies to build strong relationships that inspire key supporters to action. She shares her deep nonprofit marketing insights—and passion—through consulting, speaking, and her popular blog and e-news at GettingAttention.org. Millennials probably aren’t your most generous donor cohort today, but they are the leading indicator of online trends and where your organization needs to shift its communications and fundraising focus. You talk about embracing the “Millennial mindset.” What does that mean, and how do you make it happen? However, Millennials will be the recipients of a $41 trillion transfer of wealth. This presents nonprofits with a huge opportunity to build relationships today that will deepen over time. When NFG recognized that its community was struggling to engage this younger donor cohort, I jumped on the chance to craft this guide. But they’re also impulsive and want to donate easily, whether that’s online, via their phones, or whatever other device is on hand. Plus, because they have limited dollars today, they want to be able to pool their resources with friends and peers for a greater impact. All of this is forcing organizations to get smarter with their outreach to this generation. Yes and no. Millennials want what any smart donor wants. They want to know the impact of the dollars they invest in an organization. They want to be thanked and recognized for their efforts. They want to feel like they’re making a tangible difference. Embracing the Millennial mindset is an opportunity for organizations to integrate qualities that are important to Millennials—such as openness, transparency, and appreciation of diversity and collaboration—into their culture asap. But remember: The only way to get there is to share this recommendation, using data and anecdotes, to get buy-in from your peers and leadership. Everyone has to be invested in making this shift, and it won’t happen overnight. So get started now! Do Millennials really have different expectations when it comes to their philanthropic giving? Nancy Schwartz: Kari, why did you dig into this topic? Read Part Two »Wow! I’m amazed and delighted by the just-released Millennial Donor Playbook (download your free copy here). We finally have a much-needed guide to engaging these prospects who are influencing change across organizations and generations. This prerequisite to current and future fundraising success applies to donors across all generations—and it’s prompting a shift in organizational culture, from large, national-affiliate organizations to small, community-based ones. Peer-to-peer is big in online giving. What’s the secret of five-star peer-to-peer fundraising campaigns? Organizations get the greatest response from peer-to-peer campaigns when they equip their existing donor base with the tools to make it easy for them to engage their friends, colleagues, and families. All of a sudden, you can connect with people who may be one or two times removed from your immediate network, and the possibilities to build upon that are endless. That’s exponential reach, at least potentially. We provide specific how-tos in the Playbook. If you’re still trying to decide if peer-to-peer or social fundraising is right for you, review this list of questions you should be asking. Download your copy of The Millennial Donor Playbook today. But to open that door, you have to be willing to relinquish some control and trust that your people know what their families and friends care about and want. And you have to remain confident that the most passionate members of your network will be the strongest champions of your cause. We’ll be back with Part 2 soon. Thanks so much, Kari! What I’ve learned is that while organizations are on an endless search for the silver bullet to engaging Millennials, there is no magic wand to engage the broad range of Millennial perspectives and backgrounds. Alas!
Posted on April 26, 2013March 13, 2017By: Sarah Blake, MHTF consultantClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The latest in the Partnership for Maternal, Newborn and Child Health Knowledge Summary series highlights the potential for integration of immunization services with other reproductive, maternal, newborn and child health. This summary, “Integrating Immunizations and Other Services for Women and Children,” was prepared by IDEAS. As with the series as a whole, it synthesizes scientific evidence into a brief, user-friendly format so that key findings can inform policy and practice.From the introduction to the “Integrating Immunizations” knowledge summary:The Expanded Program on Immunizations (EPI) has dramatically decreased childhood morbidity and mortality since its introduction in 1974, and now reaches over 85% of the world’s children. Some countries and regions are still working to achieve high coverage, however, and many non-vaccine programs have not gained the same traction needed for maximum impact. Integrating service delivery, for example, health service providers could use the opportunity of immunizing a child to provide nutrition and family planning services for the parents, can provide a program foundation through which broad services can be equitably provided as well as give a beneficial boost to EPI coverage. While integration requires thoughtful and measured planning, the potential impact for families and communities is great.For the full series, including summaries on child marriage, the economic benefits of investments in maternal and child health and midwifery, visit PMNCH’s RMNCH knowledge portal.Share this: ShareEmailPrint To learn more, read:
ShareEmailPrint To learn more, read: Posted on January 19, 2016June 23, 2017By: Katie Millar, Jacquelyn Caglia and Ana Langer, MHTFClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)The deadline for submissions has been extended to May 1st!Progress for AllAs a maternal health community, we have much to celebrate as we reflect on progress made with global attention to the Millennium Development Goals. Yet, most countries did not meet MDG 5[i],[ii], to reduce maternal mortality by three quarters by 2015, and, despite progress, inequality prevails both among and within countries[iii],[iv]. The Sustainable Development Goals emphasize the urgent need for increased equality everywhere. [v]In order to address the need to reduce inequalities and showcase necessary measurement improvements to uncover them, the Maternal Health Task Force (MHTF) is partnering for the fourth time with PLOS for a new MHTF-PLOS collection, “Neglected Populations: Decreasing inequalities and improving measurement in maternal health.” The MHTF’s overarching goal for our collections is to promote and facilitate the wide dissemination of new evidence on this critical topic, highlighting in particular the work of maternal health researchers in low-resource settings.The epicenter of inequality is often found in neglected populations. Groups of women who are marginalized based on their race[vi], ethnicity, language[vii], socioeconomic status[viii], citizenship (or statelessness)[ix], age[iv], disability[iv], or geography[viii] experience some of the worst health outcomes. As the tide of global health priorities turns to universal health coverage[x],[xi],[xii], we must ensure that those worst off are provided access to the full spectrum of quality reproductive, maternal and newborn health care.In 2014, more people were displaced, internally and externally, than any other year in recorded history. The staggering rate of 59.5 million is 59% higher than it was a decade ago.[xiii] The resulting statelessness of displacement often further complicates a woman’s ability to access the care she needs.[ix] In particular, women in areas of conflict experience high rates of trauma, especially domestic and sexual violence[xiv],[xv], and have poor access to reproductive and maternal health care [xvi],[iv].Now, more women live in urban settings than rural, where they face a new set of barriers to health. Urban residence can bring challenges of overcrowding, insecurity, decreased social cohesion, and unhealthy lifestyles.[iv] Other groups, including adolescents[iv], women with HIV, and sexual minorities[iv], have poor access to maternal healthcare due to stigma or prejudice.Call for PapersThrough this latest collection of papers, we seek to draw attention to issues of inequality within maternal health, with a particular focus on new and innovative measurement tools and approaches to track disparities and guide efforts to reduce them.Papers submitted to this collection must present and discuss primary quantitative, qualitative or mixed methods research in maternal health with the following focus:Analysis of strategies to assess and address the needs of neglected populationsCommunity-based research conducted in neglected populationsImplementation and evaluation of programs where the neglected population they were designed to serve was included throughout the planning, implementation, and evaluation processUse of disaggregated data to address inequalities in maternal healthPresentation and evaluation of new measurement tools or novel application of existing ones to reduce disparities in maternal healthResearch articles should adhere to PLOS ONE’s publication criteria and submissions that present new methods or tools as the primary focus of the manuscript should meet additional requirements regarding utility, validation and availability. Authors should refer to the PLOS ONE Submission Guidelines for specific submission requirements.Publication FundingThis special collection has been made possible by generous support from the Bill & Melinda Gates Foundation through Grant #OPP1125608 to the Maternal Health Task Force at the Women and Health Initiative at the Harvard T. H. Chan School of Public Health. The Maternal Health Task Force is pleased to cover the publication costs for a limited number of papers from authors with a financial need, for example early career researchers and/or authors from low-and middle-income countries. Authors requiring such assistance should include a statement to that effect in their initial correspondence to firstname.lastname@example.org (see below).Submitting to the CollectionAuthors should submit a preliminary abstract or full paper (if possible) for scope consideration to email@example.com. Potential suitability for the collection will be determined within two weeks. A draft of the full manuscript may be requested if suitability cannot be determined based on the abstract alone. Preliminary decision on scope based on draft abstracts or manuscripts does not imply acceptance by the journal upon submission. Editors have no knowledge of an author’s financial status and all decisions will be based solely on editorial criteria. If your submission has been approved for conditional inclusion in the collection after scope review, a full draft of the paper should be submitted to PLOS ONE using the collection submission guidelines.Submitted manuscripts will then undergo evaluation according to the journal’s policies and no articles can be guaranteed acceptance. PLOS ONE editors will retain all control over editorial decisions.Articles will stand the best chance of inclusion in the collection if they are submitted by May 1, 2016.[i] Countdown Final Report[ii] The Millennium Development Goals Report[iii] Addressing inequity to achieve the maternal and child health millennium development goals: looking beyond averages[iv] Women and Health: the key for sustainable development[v] Ending preventable maternal and newborn mortality and stillbirths[vi] Pregnancy-related mortality in the United States, 2006-2010.[vii] Maternal language and adverse birth outcomes in a statewide analysis.[viii] Disadvantaged populations in maternal health in China who and why?[ix] Health insurance for people with citizenship problems in Thailand: a case study of policy implementation.[x] The Politics of Universal Health Coverage in Low- and Middle-Income Countries: A Framework for Evaluation and Action.[xi] Towards universal health coverage for reproductive health services in Ethiopia: two policy recommendations.[xii] Universal health coverage in ‘One ASEAN’: are migrants included?[xiii] World at War: UNHCR Global Trends 2014[xiv] What evidence exists for initiatives to reduce risk and incidence of sexual violence in armed conflict and other humanitarian crises? A systematic review.[xv] Symptoms associated with pregnancy complications along the Thai-Burma border: the role of conflict violenceand intimate partner violence.[xvi] Maternal health care amid political unrest: the effect of armed conflict on antenatal care utilization in Nepal.Share this:
ShareEmailPrint To learn more, read: Posted on May 4, 2016October 12, 2016By: Jacquelyn Caglia, Associate Director, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)As we celebrate International Day of the Midwife on May 5th, now is an especially important time to acknowledge midwives for their hard work in ensuring the health of women and newborns before, during, and after childbirth. The theme for 2016 is “Women and Newborns: The Heart of Midwifery.” We’ve rounded up some of our favorite resources about midwifery around the world:The State of the World’s Midwifery 2014: A Universal Pathway. A Woman’s Right to HealthThis report by UNFPA, the International Confederation of Midwives (ICM), WHO, and others is the most up-to-date resource we have on the world’s midwifery workforce. The report, available in English, French, and Spanish, provides key resources about the critical role midwives play in the health system in more than 70 low- and middle-income countries as well as a fact sheet with key messages and a compelling infographic highlighting quality and impact.The Lancet Series on MidwiferyAlso in 2014, The Lancet published a groundbreaking series of papers on the vital contributions midwives make to ensuring high-quality health services for women and newborns. The executive summary of the series provides an overview of the four main papers, key messages, and the evidence-informed framework for maternal and newborn care.Call the Midwife: A Conversation About the Rising Global Midwifery MovementLast March, we hosted a day-long symposium about midwifery with our partners from the Wilson Center and UNFPA. The expert speakers represented a diversity of country perspectives and shared evidence needed to build the case for scaling up midwifery. A summary of the rich discussion was published on our blog; video recordings and archived presentations from the expert speakers are available through the Wilson Center.Bill of Rights for Women and MidwivesThis resource from the ICM lays out the basic human rights for women and midwives across the globe, providing a helpful reminder of the core ethics and competencies we should all be striving to uphold in support of women, newborns, and midwives.Advocacy Approaches to Promote Midwives and the Profession of MidwiferyThis policy brief from the White Ribbon Alliance sheds light on how to influence policymakers, involve the media, engage youth, and mobilize communities in support of midwifery while also strengthening the capacity of midwives as advocates.What Prevents Quality Midwifery Care?This article, published this week in PLOS ONE, systematically maps out the social, economic and professional barriers to quality of care in low- and middle-income countries from the provider perspective. The authors’ findings underscore the need for a gender-responsive, equity-driven and human rights-based approach to strengthening midwifery, as called for in the Global Strategy for Women’s, Children’s and Adolescent’s Health. In order to meet the health-related Sustainable Development Goals, we must improve the experience of those in the midwifery profession as well as the quality of health services they provide.Do you have any other resources on midwifery that you’d like to recommend? If so, email us at firstname.lastname@example.org. We’d love to hear from you!Please join us in celebrating the International Day of the Midwife! More information about the campaign may be found on the International Confederation of Midwives‘ website. Follow along on Twitter by using #IDM2016.Read an interview with Rima Jolivet, our Maternal Health Technical Director, on the current and future landscape of midwifery!Share this:
Posted on December 13, 2017December 13, 2017By: Sarah Hodin, Project Coordinator II, Women and Health Initiative, Harvard T.H. Chan School of Public HealthClick to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to email this to a friend (Opens in new window)Click to print (Opens in new window)What do we know?One of the strongest predictors of a woman’s likelihood of having a cesarean delivery is whether she has had one with a previous pregnancy. Vaginal birth after cesarean (VBAC) has been a contentious area in medicine for decades. Studies have demonstrated an association between VBAC and ruptured uterus and neonatal morbidity. However, repeat cesarean delivery also carries increased risks of complications such as placenta accreta in future pregnancies.When done in an appropriate context with the necessary resources in place, VBAC can have high rates of success. Evidence suggest that the relative risks associated with VBAC and repeat elective cesarean delivery are comparable among low-risk women. In addition to clinical risk factors, there are several elements that can influence a woman’s decision to attempt a VBAC including providers’ beliefs and practices, hospital-level and national policies, limited resources, lack of information, health insurance reimbursement and concerns about malpractice litigation.Clinical guidelines related to VBAC decision-making and management are inconsistent across hospitals and countries, and most of the research on the safety of and indications for VBAC has been conducted in high-income countries (HICs).Expanding the conversationOver the past few decades, cesarean section rates have increased dramatically in virtually every part of the world—including in low- and middle-income countries (LMICs). As global cesarean rates rise, more and more women will be faced with a dilemma: “Do I attempt a VBAC or choose a repeat cesarean?” Weighing the risks and benefits of these choices becomes even more complicated in health facilities that do not meet basic requirements for safe surgery.More evidence from diverse settings is needed to understand the complexity surrounding VBAC in the global context. Very few studies on this topic have been conducted in LMICs, and findings from HICs may not always apply to different populations and health systems. For example, in some cases, the process of assessing whether a women is a good candidate for VBAC might incorporate facility-level factors such as the availability of safe anesthesia, a sterile operating room and a properly trained surgeon. In HICs, these issues are often not considered relevant in conversations about VBAC.Obstetricians, midwives and other maternal health care providers around the globe must be trained and equipped to safely conduct cesarean deliveries when needed, carefully monitor attempted VBACs to prevent complications and help women to make informed decisions about which option is best for them and their babies.—Explore the Maternal Health Task Force (MHTF)’s mini-series, “The Global Epidemic of Unnecessary Cesarean Sections” [Part 1 | Part 2 | Part 3]Read the report from a technical meeting that the MHTF hosted with the Fistula Care Plus Project, “Cesarean Section Safety and Quality in Low Resource Settings.”Subscribe to receive new posts from the MHTF blog in your inbox.Share this: ShareEmailPrint To learn more, read: