Slate Denim & Co. Forges Quality Jeans in The Lone Star State

first_imgSlate Denim & Co. is a new Texas-based men’s jeans brand that blends the look of premium fashion denim with good old-fashioned Southern heritage. Or, as it describes itself in its press materials: “Our garments embody the independent, no-frills spirit of the open road, and draw inspiration from the toughness, individuality, and forward-thinking nature that make up the fabric of Texas.”Sold in physical and online stores, as well as its own web shop, Slate is an excellent alternative to other, more expensive products of its ilk. Brandon Van Dyck, Slate’s head of marketing, recently shared the story behind this growing — both in size and popularity — denim name.How new is Slate?Slate is a new brand but we are not a new company. Our parent company is Westmoor Manufacturing, so we’ve been making clothing and apparel for over 70 years, predominantly in the Western apparel space. We own several core Western brands, like Panhandle and Rock & Roll Denim, that are focused on our core Western business. We are based in Texas and are Texas born and bred.Slate was a brainchild of our parent company and an opportunity for us to target and bridge that gap between Western and fashion. All of our products sort of have a Texas flair to them, and that’s our point of differentiation to a certain degree.How big is the collection?The collection is growing every season. We are just launching spring ’18 and we added significantly more styles and more tops. The brand started out with predominantly jeans and we’ve really pushed into more fashionable tops in both short and long sleeve.As we push into spring ’18, we’re really taking advantage of very unique indigo washes. Spring ’18 will be the first time we have worked even closer with Cone Denim. Our challenge was really to get the best indigo washes that they have, and it really played into this “blue icon” semantic. We’ve been able to treat them so they come off as if they have been loved and worn — kind of your “favorite pair of jeans” type of aesthetic from the first time that you put them on. And they are just going to get better after that.We’ll continually roll out new fits, styles, colors, and washes, not only in the denim space for jeans, but also in the tops as well.Who is the Slate Denim customer?He’s the discerning fashion connoisseur. It’s people who really appreciate spending a premium price on their clothes and who appreciate things that are well made, well manufactured, and show an attention to detail, so we think we are comparable in terms of price with a lot of our competitors like Joe’s, AG, and Diesel. We model our brand positioning after a premium denim consumer, but someone who’s looking for something a little bit different. Everything is designed in Texas, so we kind of have this Texas or Southern cool aesthetic to our product and brand. That’s really the differentiation that we are trying to bring to our customer.Where are the products made?Everything is designed in the United States and we do have a capsule collection that is made in Los Angeles that we’re really proud of that is going to be rolling out in spring. We’re based in Forth Worth … and we’ve brought in some of the best designers from New York and LA that are working on our designs. We are really excited about our Made in the USA collection.What is the general price range?Our retail prices for the jeans ranges from about $150 to $210 depending on the style, the wash, and whether or not they are made in LA .Do you have a favorite Slate jeans style?I’m partial to our slim tapered fit. It’s like it was almost exactly tailored to your frame. I’m 6’ 2” and I think the slim tapered really does a good job of showing off the longer silhouette and staying slim, trim, and tailored without being too skinny or too loose. That’s a personal favorite, but obviously we have a slim straight and a skinny fit, so we really cater to different ranges of people and different body types. We try to put together a variety of fits, washes, and finishes that can really cater to anyone’s aesthetic or fit.What would you say is the No. 1 reason a reader of The Manual should check out Slate Denim?If your readers are looking for something that is kind of off the beaten path from the well-established denim brands like Joe’s and AG, I think Slate Denim is a really good fit because it embodies individuality a little bit more, and it has a little bit of our Texas spirit, our Southern flair, and this kind of unique brand identity which is portrayed down to the product in both in our tops and our unique pieces of denim.I think the fashion-conscious consumer is looking for what’s next, and we think we’ve put together some really great products and a really great brand story that is trending to be what’s next. If people are looking for product that other people see and say, “Wow! What is that? What brand are you wearing?” then our name can enter the conversation. A Guide to Raw Denim Jean Selection and Care 15 Best Subscription Boxes for Men Who Love Gifts Raleigh Denim Workshop Makes Jeans with Artistry and Ingenuity in the U.S.A. What Wrangler Is Doing to Make Denim More Sustainable Editors’ Recommendations The Best Black Jeans to Have You Stepping Out in Style last_img read more

UK urged to tone down travel advice

The latest updated travel advice also says that there is an underlying threat from terrorism in Sri Lanka. The updated travel advice on Sri Lanka issued by the British Foreign and Commonwealth office, maintains that the end of the military conflict in May 2009 has seen an upsurge of nationalism in Sri Lanka. The Sri Lankan government has urged the British Foreign and Commonwealth office to tone down a travel advice on Sri Lanka which was updated last month.External Affairs Ministry spokesman Rodney Perera said that the Sri Lankan High Commission in London is pursuing the matter with the British authorities. He said that while the travel advice itself was not new, the updates had mention about a recent incident where a British national had been denied entry for having a tattoo of the Lord Buddha on his arm. It says that although the LTTE suffered a military defeat in May 2009, the Government maintains extensive anti-terrorism powers and increased security measures including checkpoints and a highly visible military presence remains throughout the country. (Colombo Gazette) The Sri Lankan government had initially raised its concerns with the British High Commission in Colombo over the travel advice when it was first released in August.However the issue went unattended as the travel advice was released with amendments days later but with the same controversial notes.Tourism industry officials in Sri Lanka had raised concerns over the impact the travel advice may have on British tourists visiting Sri Lanka. It says as a result, anti-Western (particularly anti-British) rhetoric has increased and this has led to violent protests against the British High Commission and other diplomatic premises.The Sri Lankan government had last September raised concerns with the British government over the travel advice and urged them to amend it. read more